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The AI Entertainment & Technology Summit Monday, July 22 – Wednesday, July 24, 2024 A Virtual Event • Free to All Attendees • Registration Now Open |
| First Look at Speakers
The Complete Agenda July 2024 Agenda The Keynotes: Monday, July 22nd – Wednesday, July 24, 2024 Special Track for: Television Academy Emerging Media Peer Group Members I. Track One: AI and Hollywood Production, Advertising, Virtual Production & Analytics II. Track Two: AI and Video and the 21st Century Artist III. Track Three: Virtual Humans and Robotics: The Summit on Synthetic Intelligence IV. Track Four: AI and Music: The Challenge of Artists vs. Technology – Musicians – Science – Creativity V. Track Five: AI – Deep Fakes, Bias Threats, Bias, Creative Rights & Regulation VI: Track Six: AI Fashion, The Artist & Design: The Summit on Synthetic Intelligence The Defining Event: The Future of Entertainment, Media & Technology The Evening Keynote Roundtables Monday, July 22nd, 2024 8:00 PM – 8:50 PM: Eastern Time Zone Session I: The AI & Entertainment Innovation Roundtable While AI has been front and center in the entertainment and media industries for more than a decade, enabling on the one hand predictive and qualitative analytics and then serving as the backbone of major creative innovation in feature film, advertising, and the cloud on the other. But now, with the establishment of “Generative AI,” that process of innovation and disruption is unfolding at an accelerated and unprecedented rate. In this roundtable, we bring together executives from major entertainment and technology organizations who are at the forefront of that innovation transformation. We thank them for their time and very much look forward to their commentary. Speakers: Phil Wiser, Executive Vice President and Chief Technology Officer, Paramount Global Samira Panah Bakhtiar, General Manager, Media & Entertainment, Games and Sports, Amazon Web Services (AWS) Eliot Sakhartov, Business and Technology Strategist, Media and Entertainment, Microsoft Michael Kaplan, Global Business Development. Generative AI, Media and Entertainment (M&E), NVIDIA Seth Hallen, President, Hollywood Professional Association (HPA), Moderator Session II: AI, Cinematic, Apple Vision Pro/Spatial and Media Artists: The Next Level of Creativity The artist, the creator, from Indie filmmakers to experimental visionaries, in this moment of tech innovation, are finding a new voice and a new universe of opportunity. With traditional entertainment platforms, from “Tent-Pole Extravaganzas” to Reality TV overload, the global audience is making clear its preference for new mediums and new technologies that deliver new and more innovative experiences. In this roundtable we will explore AI and Cinematic creation, XR innovation and we’re also pleased to welcome the creative team behind Apple Vision Pro’s breakthrough “Encounter Dinosaurs.” As artists quickly discover, AI, XR and Spatial technologies provide pallets of creative choices unknown to them prior to this amazing journey. Speakers: Robert Legato, Director, Tool, Legendary VFX, Titanic, The Lion King, Avatar Kymber Lim, CEO & Producer, MAJYK Studios, “Prehistoric Dinosaurs Immersive Team” Ed Ulbrich, VFX Pioneer, Chief Content Officer, Metaphysic Robert Keyghobad, Producer, Remy H. Industries, “Encounter Dinosaurs Team” Keith Soljacich, Head of Innovation, Publicis Media Eric Levin, Chief Content Officer, Publicis Media U.S, Moderator 9:00 PM – 9:50 PM – Eastern Time Zone Session I: AI and Safety: Governance and Restraint vs. Industry Self-Regulation AI didn’t arrive in the past 18 months. For nearly twenty years, AI has steadily become a technological societal force, serving as a backbone to the Medical Imaging community, directing traffic on the internet and regulating electrical power grids across the country and making possible self-driving cars. However, with the arrival of Generative AI and the anticipation of AGI, Artificial General Intelligence, and massive surge in technology investment and company valuations, there is deep concern that the exuberance of discovery will lead to an unwelcome future. We welcome this conversation. Speakers: Richard Kerris, General Manager, Media and Entertainment, NVIDIA Dr. Rumman Chowdhury, United States Science Envoy, Artificial Intelligence, CEO and co-Founder, Humane Intelligence Mary Hamilton, Managing Director, Technology Innovation, Americas, Accenture Dan Hendrycks, Director, Center for AI Safety Dr. Megan Ma, Associate Director, CodeX and Law, Science, Technology Program, Stanford Law School, Moderator 9:00 PM – 9:50 PM – Eastern Time Zone Session II: The Hollywood Trajectory: The Generative AI Video Timeline: 2023 – 2024 – 2025 – 2026 How fast will AI take over Hollywood? That’s the question. After YouTube; After VFX and the Nightmare of Sequels, After Netflix, Amazon and cord cutting; Remember, Napster Killed the Music Industry!! What’s next? Is AI the Machine that’s going to “Eat Hollywood.” We are already beginning to understand the impact of AI on Screenwriting, AI and Virtual Charters and AI’s impact on VFX. Video Editing is clearly in the eye of the AI storm and the role of extras not to mention complicated backgrounds that will magically appear through the power of AI. In this session, we will speculate on the impact of AI on Hollywood and try to understand the impact and growth of “The AI Blob.” How soon will entire movies, TV shows and Ads being fully produced by a giant AI. 2026? 2028? What will Hollywood look like in 2030? Speakers: Paul Trillo, Artist, Writer, and Director Andy Beach, CTO, Media & Entertainment Worldwide, Microsoft Renard T. Jenkins, President, i2a2 LLC, President, SMPTE Jen Hollingsworth, Chief Commercial Officer (CCO), Flawless AI Phillip Fury, Immersive Technology Innovator and Advisor Peter Csathy, Chairman, Creative Media, Moderator The Evening Keynote Roundtables Tuesday, July 23rd, 2024 8:00 PM – 8:50 PM – Eastern Time Zone Session I: Brands & Agencies as Global Studios: The Medium is the Message The Medium is the Message has truly outpaced the growth and influence of our traditional media powers. While the “Super Bowl” was indeed the most watched TV event of the year, the everyday reach of “Social Networks,” plus YouTube channels and others in “absolute numbers” far outstrip our traditional media system. One might conclude that in determining consumer reach and engagement, the creative combination of Global Brands, Global Agencies powered across the Social Networks, Websites and Mobile enablers, with the added possibilities of AI, XR, AR and Live Events create what we might consider as deployable Global Studios. Such Global Studios might be “Ad Hoc” or transitory, but they represent a paradigm shift. It is not an exaggeration to suggest that the consumer reach of this “Modern Media Plan” will consistently reach into the hundreds of Millions. Speakers: Valerie Madden, Creative Director of Marketing Innovation, Amazon MGM Studios, Prime Video & NBC Universal Alum Melissa Bolton-Klinger, Award Winning Director, former, Group Creative Director – Studios, Paramount Adam Simon, SVP, Executive Director, IPG Media Labs Shannon Pruitt, Global Chief Marketing Officer, Brand Performance Network (BxP) Greg Kahn, President and CEO, GK Digital Ventures, Moderator Session II: AI and the Crisis of Creative Rights and Disinformation: Deep Fakes, Ethics and the Law Even with the successful resolution of the Entertainment industry “Guilds” strike of 2023, there remains an ongoing fear that “artificial intelligence poses an existential threat to creative professions.” The core AI issue sparking debate in Hollywood is not only based on compensation and creative control production. Deep fake technology in particular has raised concern about potential harmful uses, such as political disinformation, revenge porn, and misuse of intellectual property. Concerns about disinformation are particularly high in an election year. At the same time, many “creatives” tout the game changing benefits this technology can bring to artistic and other endeavors, such as educational opportunities, enhanced freedom of expression and reduced barriers to entry. This panel will discuss these competing concerns and whether existing legal frameworks, such as right of publicity, copyright, and existing regulations, are sufficient to address this powerful technology. Speakers: Duncan Crabtree-Ireland, National Executive Director and Chief Negotiator, SAG-AFTRA Ellen L. Weintraub, Commissioner, Federal Election Commission Ilke Demir, Sr. Staff Research Scientist, Intel Labs Rob Rosenberg, former Executive Vice President and General Counsel, Showtime Networks Lisa Oratz, Senior Counsel, Perkins Coie, Moderator The Evening Keynote Roundtables Wednesday, July 24th, 2024 8:00 PM – 8:50 PM – Eastern Time Zone Session I: A Meditation on Bad Hollywood: A Warning from the Creative Community – “Is the Future Synthetic Entertainment” While the “Strikes” of 2023 may have been settled, with a well negotiated and robust consideration of all things AI, nevertheless, even with the AI guardrails in place, the feeling among creatives and for good reason, continues as the “unknown impact” of AI remains front and center in our industry and for the future of creativity and entertainment. Reflecting on this past year’s “Writers’ and SAG-AFTRA Strike,” Justine Bateman, was one among many in Hollywood expressing concern for our coming “Synthetic Entertainment Future.” To quote from her Newsweek article, Bateman was passionate and direct, “AI stands for Artificial Intelligence, but I refer to it as “Automatic Imitation.” And as Andy Weir, author of “The Martian,” has said, “before my life is over—my profession will effectively disappear.” In this session, we will continue the conversation concerning “All-Things AI,” the conversation that likely will never end. Speakers: Danielle Van Lier, former,Senior Assistant General Counsel, Contracts & Compliance, SAG-AFTRA, Moderator Charlie Fink, Consultant, Forbes Columnist, “This Week in XR Podcast” Marie Kelly, National Executive Director and Chief Negotiator, ACTRA (Alliance of Canadian Cinema, Television and Radio Artists) Bryn Mooser, CEO, XTR Caleb Ward, CEO/Artist, Curious Refuge Chris Regina, Chief Content Officer, TCL North America 9 – 9:50 PM Eastern Time Zone Session I: AI-Powered Business Models for Media and Entertainment: Opportunities and Investment Strategies The market caps of Hollywood studios and the “Magnificent Seven” (Alphabet/Google, Amazon, Apple, Meta, Microsoft, Nvidia and Tesla) are a stark tale of two cities. In 1994, the economic power of Hollywood and Tech were more or less equal. Today, the big tech 7 are worth $11.6 trillion, while the seven largest studios clock in under $400 billion— 3.45% the market value of their counterparts. AI represents a chance for M&E to harness tech to add revenue stream, decrease costs and force multiply efficiencies. This panel will present some specific examples how A&I can supercharge M&E ROI and growth. Speakers: Guy Gadney, CEO, Charisma.ai Marcie Jastrow, Advisor, Shiba Inu Virl Hill, Digital Media Leader, Former, Development & Strategy, Media & Entertainment, Microsoft Matt Edelman, President and Chief Commercial Officer, Super League Dan Goman, CEO, Ateliere Creative Technologies Seth Shapiro, Two-time Emmy winner, Partner, Alpha Transform Holdings, Moderator The Complete Conference Agenda (The Daytime Events) Tuesday, July 23rd, 2024 Noon – 12:50 PM – Eastern Time Zone Session I: Architects of AI and Entertainment: VFX/CGI – XR – AR – Film & Branding to Live Events AI has been an evolving resource for Hollywood creatives for the past twenty years, going all the way back to “Jurassic Park” and “T2: Judgment Day.” You might call it a “Superpower.” AI in the hands of the “Architects of Hollywood” has been like giving a magic wand to a magician. From Feature Films, Live Experiences, Games and Advertising, the power to imagine has just been expanded exponentially. And an almost equal power has been given to the desktops of millions of the next generation of “Pixar and Walt Disney Imagineers” working at home worldwide. Speakers: Eric Shamlin, EVP Global Head of Entertainment, Media.Monks Boo Wong, former, Director, Live Entertainment, Unity Technologies Dave Clark, Award-Winning, Film Maker & Creative Director Tyler Cohen, Creative Director, Experience, Tool John Canning, Director Developer Relations – Creators, AMD, Moderator Session II: Session Hosted by SAG-AFTRA The Clones Have Arrived! What You Need to Know In the entertainment industry, technology should be the tool, not the star. In 2023, SAG-AFTRA and WGA battled AI in an historic dual-strike that resulted in groundbreaking protections. But the fight is far from over as Capitol Hill and state houses across the country grapple with what’s coming. What protections has SAG-AFTRA achieved in its collective bargaining agreements? What do existing state laws say? What is coming in the states? What is being proposed by the federal government? Speakers: Jessica Johnson, National Director of Entertainment Contracts, SAG-AFTRA Douglas Mirell, Partner, Greenberg Glusker Fields Claman & Machtinger LLP Sue-Anne Morrow, National Director of Contract Strategic Initiatives & Podcasts, SAG-AFTRA Dade Hayes, Business Editor, Deadline, Moderator Session III: Generative AI and Cinematic Hollywood: The Transformation of the Media Industry While full AI video production hasn’t quite arrived, each week it seems that OpenAI debuts another generation of Sora and Pika one ups them with Audio software to lip-synch with the new video clips and another billion dollar investment is announced for a Virtual Humanoid company. And that was all in a three day stretch in March of 2024. And that’s not counting the Pro AI Music Generators from Google, Adobe and Meta and to paraphrase Stability AI’s CEO, “Emad Mostaque, “It has become possible to imagine an AI-generated new season of “Game of Thrones.” It with that thought in mind that we address the future of AI and Hollywood with our esteemed panel. Speakers: Ted Schilowitz, Visionary & Futurist, formerly Paramount Global & 20th Century Fox Sasha Kasiuha, AI Innovator & Director, Madonna “The Celebration Tour” Pinar Seyhan Demirdag, Co-Founder & CEO, Cuebric Diana Williams, CEO & Co-founder, Kinetic Energy Entertainment Leslie Shannon, Head of Ecosystem and Trend Scouting, Nokia, Moderator 1 PM – 1:50 PM – Eastern Time Zone Session I: As Johnny Rotten Might Say: AI Music – Bollocks Sí or Bollocks No? Some say, AI is different. This technology may be black magic and maybe they’re right. But what about Sampling and Looping, Sequencers, Drum Machines and Beat Makers, Software synths and the Moog. How about the first time you became aware of the Wah Wah pedal? Does the music of Hendrix, Clapton or Zappa come to mind? The magical world of “Music and Technology” has enabled and enhanced the greatest of our popular musicians and producers for more than half a century. What is the role of the “Recorder Producer?” What about “The Wall of Sound?” What are the Beatles without George Martin, the master of “Audio Wizardry!” What would Johnny Rotten say about “Music and AI.” Let’s discuss. Speakers: Gerald Casale, Artist, Musician, founding Member, DEVO Daniel Rowland, Music Producer, Head of Strategy, LANDR Audio Jessica Powell, CEO, Audioshake Dustin Blank, Head of Partnerships, ElevenLabs Thomas Sachson, General Manager, Dropness LLC Steve R. Masur, Partner, Raines Feldman Littrell LLP, Moderator Session II: Gen AI Cinema & Hollywood Video: A Director, Producer & Critic’s Roundtable The entertainment industry has a new category of film to discuss and analyze, one that did not exist prior to 2023. It is almost remarkable that “Generative AI Cinema” is now a category of “Creativity” that we must begin to take seriously. All through the year 2022 AI Image Generators began to improve and in 2023 the images began to move. It would make Thomas Edison and Auguste and Louis Lumière proud. And the practitioners of “Gen AI Cinema,” the directors and technologists, today’s AI storytellers are creating amazing short films and video experiments. Our roundtable today will bring together a group of “Creatives” that are breaking the ground for what will surely be the “Hollywood of the 21st Century.” Speakers: Quinn Halleck, Director, Tool (“Sigma_001”) Katya Alexander, President, Pillars (AI Studio) & Freelance Indie Producer Momo Wang, Animation & Creative Director, Illumination Entertainment Jason Zada, founder, Secret Level Max Einhorn, Gen AI Producer, Creator, “True Crime AI”, Moderator Session III: The High Profile AI Start-up – Searching for Unicorns The names of the “High-Flying” AI Start-ups are now nearly as well-known as Google, Meta, Microsoft and Amazon. There’s OpenAI, Anthropic, Inflection AI, Cohere, Mistral AI, Hugging Face, Scale AI and Databricks to name a few. And all of these AI names are valued in the Billions. And that doesn’t count the fifty other companies whose AI products we are now all using and purchasing. What does this mean for the future of tech investments, the coming IPOs and tech valuations in general. Is AI leading a boom in the technology marketplace, the economy as a whole. How many will be busts? What do all these potential “Unicorns” mean? Speakers: Kirthiga Reddy, Co-founder & CEO, Virtualness, Moderator Tara Tan, Managing Partner, Strange Ventures Sharad Devarajan, Adjunct Professor, Media & Technology, Columbia Business School David Higley, Partner, Global Media & Technology Group, Perella Weinberg Bobby Napiltonia, Innovative Silicon Valley Exec., Okera, Salesforce, Twilio, BEA Session IV: The Complexity of AI & Art – Imagination of the Human + Machine: Cinematic Arts – Media Arts – Fashion Design What does it mean when an artificial intelligence can dream? What does it mean to create art fabricated by neural networks rather than solely human hands and hearts. What does our future hold? Stanley Kubrick’s Barry Lyndon, is a magnificent and devastating portrait of grandeur and privilege of Europe of the 1700s and in equal measure, we can look to the magnificent treasure of Antoni Gaudi’s architecture of Barcelona, and both might be thought of as progenitors of the AI Art we aspire to today. While Generative AI art is like opening a door to a limitless supply of “Digital Art,” this new world of art by “Human and Machine” will be no less distinct and intriguing than any era of art which has come before. Speakers: Angus Kneale, Chief Creative, Preymaker (co-founder, The Mill) Michael Olaye, EVP, Managing Director, Hero Digital Amelia Winger-Bearskin, Banks Family Chair of AI and the Arts, University of Florida, Digital Worlds Institute Johannes Saam, Futurist/Creative Technologist, Framestore/atara.xyz Annie Hanlon, Co-founder, Playbook PLBK, Moderator
2 PM – 2:50 PM – Eastern Time Zone Session I: The Digital Brand & Advertising Experience: AI + 3D + XR + Holography + Metaverse The combination of visual and electronic platforms and digital creativity have completely transformed the role of global brands in public consciousness. Or perhaps it’s the other way around; global brands have exposed technology and creativity to the world. Either way, between AI, 3D, XR and Spatial Realities, a universe of magical experiences and creative environments are capturing the imagination of 100s of Millions of viewers on mobile, video as well as experiential platforms. We are reaching a next level; we may be breaking the “Creative Sound Barrier.” Speakers: Canaan Rubin, Immersive Content & Commerce Executive (Amazon; Prime Video; Jaunt; Iconic Engine) Albert Thompson, Managing Director, Digital Innovation, Walton Isaacson Jessica Berger, Senior Vice President, Innovation, Publicis Media Fredrik Frizell, Founder, Buoy Studios Clayton Weishaar, Creative Director, Wrld Space Elizabeth Kiehner, Global Chief Growth Officer, Nortal, Moderator Session II: AI and Identity Theft – A Taylor Swift Law – The Deep Fake Dilemma “Deep Fakes” are not only a theft of property rights and a concern of Musicians and Hollywood personalities, bad-actors are scheming new, inventive and technologically bizarre ways to invade our privacy, our computer data and ultimately our electronic wallets. This is not a false alarm. While a “Taylor Swift Law” is needed to protect the personage of a pop star, it may be even more important to secure the personal electronic rights of everyday citizens. Recently in Hong Kong, a “Deep Fake” scheme successfully defrauded an investment company of $25 Million in a fraudulent Zoom call with visual impersonators representing colleagues. That Zoom call might have been you and a “Deep Faked” family member. Speakers: Caroline Giegerich, Innovation Consultant, TEDx Speaker, Daily Marauder Virginie Berger, Chief Business Development & Rights Officer, MatchTune Remington Scott, Founder, CEO and Chief Architect, Hyperreal® Inc., VFX, THE LORD OF THE RINGS: THE TWO TOWERS Greg Young, Vice President for Cybersecurity, Trend Micro Will Kreth, CEO, HAND (Human & Digital), Moderator Session III: Cinematic AI: A World of Tools and Technology The operative word is “Creativity!” While AI may provide amazing tools to enhance, expand, accelerate and even, to use a troublesome notion, to “Synthesize” the creative process, at its core, Cinematic AI is about “Storytelling,” and at least for the moment, the human touch is very much “At the Controls” of assembling an artistic cinematic vision. While the creation of some musical tasks and even individual images can approach human level creativity, for the moment, “Storytelling” is a bit more complex. In this session, we will hear from creators and technologists who are at the forefront in the application of “Cinematic AI Tools.” Speakers: Evo Heyning, CEO, Realitycraft Emily Golden, Head of Growth Marketing, Runway Vova Ovsiienko, Business Development Executive, Respeecher Russell Palmer, CEO & Co-Founder of CyberFilm AI Joanna Popper, Former Chief Metaverse Officer, CAA, Moderator Session IV: The AI Start-Up Dream Team: Strategies for Success: Unique Founders, PhDs, Genius Advisors, Venture Board What are the difference makers. Where are the forks in the road, the decisive decisions taken by the ultimate winners and the 80% of start-ups who drift off and ultimately fade away. Facebook was not the first, but was by far the greatest of the Social Networks to enter the fray. Since all serious start-ups have brilliant and determined founders, wise and experienced advisors and investors, what separates that one shooting star from the group? Sometimes changing the world begins at a corner store serving a niche market in the community, like being a quality bookstore in a mall of Superstores or a seaside shack serving an upscale boating community and the opportunity reveals itself. But often, targeting a narrow domain, an underserved market, a foundational technology serving a unique need will provide the pathway to success. Speakers: Curt Doty, Founder, RealmIQ, Moderator DMA Anderson, Founder and CEO, Korgi Jeremy Toeman, Founder and CEO, AugX Labs Mitchell Posada, Co-Founder, 3TGTM Huipin Zhang, CEO & Founder, Visla, Zoom Founding Team 3 PM – 3:50 PM – Eastern Time Zone Session I: Hollywood VFX Pros Discuss Virtual Humans & GenAI: Feature Film Perfection, Actor Longevity, Deep Fakes, & Impact of Generative AI How good is the current state of Generative AI? Let’s hear first-hand from an All-Star Team of Hollywood VFX professionals. Hollywood has been using AI in film and video production for any number of years, but now the “Next Generation of GenAI” has arrived and it’s all over YouTube and Social Media. There are Virtual Human Influencers, Models, even Virtual Girlfriends. And what do they see coming down the road, in 2025 and 2026? And how will Generative AI be merged with the most powerful software in the VFX toolbox? This roundtable should be fun. Speakers: Akira Thompson, Group Creative Director, Creative Technology at PXP Studios, Publicis Groupe Candice Alger, Executive Producer and Member of Advisory Board, Wild Capture Sean Cushing, co-founder, Cantina Creative Remington Scott, Founder, CEO and Chief Architect, Hyperreal® Inc., VFX, THE LORD OF THE RINGS: THE TWO TOWERS Lori H. Schwartz, Founder & CEO, StoryTech, Moderator Session II: The Digital Brand & Advertising Experience, Part II: AI + 3D + XR + Holography + Metaverse The combination of visual and electronic platforms and digital creativity have completely transformed the role of global brands in public consciousness. Or perhaps it’s the other way around; global brands have exposed technology and creativity to the world. Either way, between AI, 3D, XR and Spatial Realities, a universe of magical experiences and creative environments are capturing the imagination of 100s of Millions of viewers on mobile, video as well as experiential platforms. We are reaching a next level; we may be breaking the “Creative Sound Barrier.” Speakers: Nigel Tierney, Executive Creative Director, Yahoo Melissa Eccles, former, Head of West Coast, TikTok Creative Lab Darlene Liebman, founder and CEO, Creative Humans Elav Horwitz. EVP, Global Head of Applied Innovation, McCann Worldgroup Nik Kleverov, Chief Creative Officer, Native Foreign Mark Kapczynski, President, Storymill, Moderator Session III: Revolutionary Virtual Production: AI & Computer Vision in Modern Filmmaking It’s almost impossible to exaggerate how much has changed in the past five or six years in the world of visual creativity and film production. What started out as an already impressive world of “Green Screens” and CGI has emerged as a universe of Gen AI video, prompted 3D images and full audio tracks, plus a vast war-chest of pre-visualization tools, all placed in the hands of our greatest storytellers. The industry is revolutionizing before our eyes. Filmmakers are transforming the ideation process, a world of AI and Virtual Production and in a matter of days, weeks and months, bringing it to life as a fully realized feature films, TV shows, advertisements and YouTube videos. In this session, we examine the phenomenon. Speakers: Joerg Bachmaier, CEO & Producer, Enter New Worlds, Moderator Kathryn Brillhart, Cinematographer, Director, and Producer Irad Eyal, CEO, Quickture Tim Moore, CEO and Co-Founder, Vū Technologies Eliot Mack, CEO, Lightcraft Technology Jocelyn Wexler, Development Executive, Wild Sheep Erik Barmack, Founder/CEO, Wild Sheep Content Session IV: Predictive Hollywood Analytics and Strategy: The Barbi vs. Oppenheimer Predictive Data Breakdown William Goldman famously stated, “Nobody knows anything,” in describing the unpredictability and decision making in the film industry. Despite this assertion, a “Predictive Analytics” industry has emerged that underpins much of Hollywood decision making today. AI analytics are employed in script development, including character and thematic choices, deep dives into casting as well as audience preferences underpinning each option. While it is hard to say if the AI process was at the core of the massive success of “Barbi” or the award winning “Oppenheimer,” a breakdown of that development and production process would certainly make for an interesting discussion. Speakers: Tobias Queisser, Co-founder & CEO, Cinelytic Kartik Hosanagar, CEO, Jumpcut, Co-Director, Wharton School AI & Analytics Marc Karzen, CEO / Strategist, RelishMix, Moderator Additional Speakers to be announced 4 PM – 4:40 PM – Eastern Time Zone Session I: The Best in Virtual Humans and Synths: Influencers, Performers & Companions Call them Synths; call them Virtual Human Celebrities, influencers and performers going by names such as Audrey Hepburn Digital, Lil Miquela, Lu do Magalu, Barbi, Guggimon, Any Malu or Milla Sofia. According to her Instagram account, Lil Miquela is a half-Spanish, half-Brazilian 19 year old Robot living in LA with 2.6m followers. Lu do Magalu, another Brazilian influencer has 6.8M followers. She is used by Brazilian retailer, “Magazine Luiza” for various campaigns and has partnered with big brands, including Adidas, McDonald’s and Red Bull. There are AI Internet Girlfriend platforms named Replika, Candy AI and DreamGF and Virtual Singers and Performers are in the pipeline with the backing of major organizations. What are we to make of this phenomenon? “Barbi” afterall started out as a “Children’s Doll” over a half century ago and now as a “Movie Star” and “Virtual Human” has become a “Global Phenomenon.” With that in mind, perhaps the “Cultural Narrative” of “Synths” and “Virtual Humans as Celebrities” has yet to be decided. Speakers: Max Einhorn, Gen AI Producer, Creator, “True Crime AI” Sally Slade, Lead XR Technical Artist, Genies Sarah Parnicky, Innovation and Operations Director, Mawari Eduardo Yeh, CEO, The Digital Audrey Hepburn Collection Matthew Chavira, Business Development Manager, Hanson Robotics, “Sophia” Isaac Bratzel, CEO, AvatarOS Marc Scarpa, Co-Founder, DeFiance Media (Virtual Human News Anchors), Moderator Session II: AI Music Monetization: DeepMind’s Dreamtrack, The Grimes AI Strategy: Let’s Go 50-50% There’s no way to slow down the explosion of AI created music. It’s here, it’s now and everyone, young and old have become AI Sound Engineers by the hundreds of thousands. So as the ocean of new music arrives, the idea of “AI Music & Monetization” has now become front and center. For example, Google’s DeepMind recently unveiled DreamTrack, an AI system allowing customizable music generation via text prompts. Their partnership with the music label EMI hints at future platforms streamlining rights-cleared AI music tailored to user taste. Such tools could enable independent musicians, creative agencies, and brands to license bespoke soundtracks on-demand. Along the same lines, the famous musician Grimes is exploring equally disruptive models, granting fans collective ownership in her AI-assisted compositions through NFTs and decentralization. It’s only the start, but with music AI software getting better and better, the market is ripe for legal monetization strategies to emerge. Speakers: Daouda Leonard, founder and CEO, CreateSafe Anthony Ramirez, Partner, Technology Transactions Group, Morrison Foerster Alex Mitchell, CEO, Boomy Karen Allen, CEO & Co-Founder, Infinite Album Joanna Popper, Former Chief Metaverse Officer, CAA, Moderator Session III: AI & the Creative Community – Representing the Interest of Actors – Writers – Producers – Guild Members While the Hollywood strikes last year may now be old news, the concerns of the Guild membership, the writers and actors are far from settled. After all, creative concerns cannot always be resolved through arbitration and legal settlement. The underlying issues of Artificial Intelligence, from Deep Fakes, Virtual Humans and the ultimate ability of the AI to reason, think and author creative works is far from settled fact. Who among us can say what the future might hold. For those of you who have tried AI or perhaps have even become “Expert” in AI application, you are aware of the problems it may present. AI can as easily violate copyright of everything from image to story to voice as it can enhance the creativity of the most sophisticated artist. This our world to explore. Speakers: Chris McGuire, Comedy Showrunner: Martha & Snoop, The Soup, Comedy Central Roasts Schuyler (Sky) M. Moore, Partner, Greenberg Glusker Dan Neely, Co-Founder and CEO of Vermillio Oz Krakowski, Chief Business Development Off |
