McDonald’s iconic Shamrock Shake is officially back at restaurants nationwide for a limited time, but this Shamrock season is extra special! Over the last 50 years, McDonald’s and Ronald McDonald House Charities (RMHC) have partnered to ensure that families can stay together during some of their most difficult times.
To mark the next chapter of the Gift to RMHC® celebration, 25 cents from every Shamrock Shake sold at participating restaurants will support local RMHC families. And, because this moment is all about keeping families together, McDonald’s is reuniting two beloved members of the McDonald’s family for the first time in decades.
Everyone’s favorite purple bestie, Grimace, recently discovered his family’s original Shamrock Shake recipe, sparking a reunion with his uncle, Uncle O’Grimacey. Uncle O’Grimacey will be touring the country with shakes in hand, championing support for RMHC families.
Here is how fans can support RMHC:
- For every Shamrock Shake purchased from Feb. 10 to Mar. 23, McDonald’s franchisees will donate 25 cents to RMHC with a goal of raising $5 million, which could provide 50,000 overnight stays for families staying at RMHC programs.
- Purchase limited-edition Uncle O’Grimacey merch available for pre-sale beginning on Feb. 4 at goldenarchesunlimited.com, and in the spirit of this campaign, McDonald’s will make an additional donation to RMHC.
- Help support a charity near and dear to Uncle O’Grimacey and Grimace by giving a direct gift to Ronald McDonald House Charities or Round-Up for RMHC at your local McDonald’s.
Since 1974, McDonald’s, its franchisees, and its customers have collectively donated over $1 billion to RMHC — and there’s no intention of slowing down. You can read all the details about this special Shamrock season and Uncle O in the press release here and find hi-res images here. 🍀
Thank you for supporting RMHC families!
Joe Morgan
On Behalf of McDonald’s
