Listen to “September is National Cholesterol Education Month THE PERFECT TIME TO MEET THE “LIPID LURKERS” Tiny Troublemakers Wreaking Havoc in Your…” on Spreaker.
September is National Cholesterol Education Month, an annual observance aimed at raising awareness about the importance of managing cholesterol levels. The month is dedicated to educating the public about the heart disease risks associated with high cholesterol and the steps individuals can take to help maintain healthy levels. It’s the perfect time to meet the animated characters called the “Lipid Lurkers”—a visual representation of an often-unnoticed risk lurking in patients’ artery walls. While they may look small and silly, they represent a very real and dangerous health threat. Fat and cholesterol are types of lipids transported through the blood. Certain types of lipids, particularly LDL-C or “bad” cholesterol, can lead to buildup of plaque in the arteries, increasing the risk of heart disease or stroke. This campaign was created to help educate and empower the nearly 100 million U.S. adults with high LDL-C—especially those who can’t take statins (medications to lower cholesterol) or who have uncontrolled cholesterol and haven’t reached their target levels despite treatment. Now, there are solutions that offer an alternative to statins— additional options for lowering LDL cholesterol—while also lowering the risk of heart attacks and heart procedures like stent placement or bypass surgery On Wednesday, September 10, LeAnne Bloedon, MS, RD, Vice President, Clinical Development at Esperion Therapeutics, will be available to discuss the havoc that too much bad cholesterol can cause inside artery walls—and how to lower your cholesterol. She’ll also outline: What high LDL cholesterol really does to your body (and why it’s often silent) Why managing cholesterol matters before your first cardiovascular event How the “Lipid Lurkers” campaign is making heart health more accessible, relatable, and even fun Who’s at risk—and what new options are available beyond traditional statins https://www.fiercepharma.com/marketing/esperions-lipid-lurkers-campaign-sheds-light-high-ldl-cholesterol-hiding-artery-walls
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