The “Biggest Halloween Parade in History II”
10 stories tall Live from the Crossroads of the World broadcast from Times Square October 30th, 2022
EXECUTIVE SUMMARY
Wonderama, One Times Square and the Times Square Alliance have partnered to provide a national cross platform media campaign to bring new “meaning to this year’s Halloweening” with a live parade event from New York’s Times Square honoring Trick-or-Treat for UNICEF. This holiday family event will be featured in-program on Wonderama’s nationally syndicated television network for five (5) consecutive weeks promoting a call to action in support of UNICEF’s global response to issues around the world. The parade event down Broadway and 7th Avenues will be hosted by Wonderama’s David Osmond with special guest host UNICEF USA’s CEO Michael Nyenhuis and will be streamed live around the globe. And, for the first time ever parade participants and parade goers will be in for a real treat – “As Wonderama turns One Times Square into One Times Scare” – where visitors to Times Square will experience the real magic of the holiday in the first ever custom created Halloween experience taking place outside at One Time Square!
This cross-platform campaign will features sponsor commercial campaigns, highlighted by a custom produced in-program promotional segments. These custom branded segments will air on Wonderama’s nationally syndicated show, celebrating key sponsor participation in Wonderama’s “Biggest Halloween Parade in History II” taking place live in New York City in Times Square October 30, 2022!
This campaign will be supported by the following national media delivery via the Wonderama syndicated national broadcast television network
WONDERAMA WILL PROVIDE:
The Following National Broadcast and Omnichannel Media Campaign with Audience Estimates:
• National Television Campaign Media Impressions
o Wonderama Syndicated Television Broadcast Network
Adults 18+ – 55,780,795 Gross Impressions
Persons 2+ – 72,515,034 Gross Impressions
• National Print:
o Projected Readership for Search Term
“Wonderama ‘s Biggest Halloween Parade in History II”
Total Readership Est. 90,000,000 Gross Impressions
• Outdoor Media / Times Square:
o One Times Square Billboard / New York Times Square 6:45PM-9:00PM “Exclusive Halloween Parade Wonderwall”
• National Audio Campaign :
o Podcasts : Multiple Program Interviews
o Wonderama Radio 5 (five) week on air promotional campaign.
Audio Combined Audience Totals – 4.5mm Gross Impressions
• Social Media Campaign :
o Wonderama homepage: Biggest Halloween In History II promotional content and sponsor promotional landing pages.
o TikTok, Instagram, Twitter, YouTube, Facebook activation campaign with Wonderama and coordinated with Wonderama Influencers.
Social Media Campaign with Graphics & Content Creation & Execution
Audience Totals – 33mm Gross Impressions.
• In-Program Segment & Contest Production, Talent V.O. and Graphics Production
o In-Program Promotional Promo Segments
o 60 Second Biggest Halloween Parade in History II Content Segments.
o Sponsor Graphics Creation and Content Creation
o Creation & Development of Promotional Content for Biggest Halloween Parade in History II Appearance.
• Production of a Signature Times Square Event and Live Stream Broadcast:
o 1PM – 2:30PM Parade Live Broadcast Event featuring representatives in
• Production and Syndication of Live Stream Broadcast
o Wonderama TV Streaming Partners & One Times Square VNYE Network
Multi-Camera Live Stream Shoot Time Square
• Provide Musical Performers, Dancers and Celebrity Guests
Wonderama Musical Performers/Dancers/Guests: Including a Jazz At Lincoln Center Essentially Ellington Finalist Band leading the parade into Times Square with a New Orleans Jazz Band with Grand Marshall Jon Batiste, Ernie Anastos, and more.
• Creation of Core Sponsor Halloween Parade Float for the Biggest Halloween Parade in History II Parade in New York’s Times Square.
As our partner for BHPIH 2, in addition to the media impressions, the national partnership and promotional overlay will offer the following benefits:
• The campaign is designed to highlight the community that exists through Trick or Treat for UNICEF, and to bring a message of inclusion and community to households around the nation that are desperate for the positive family-centric messaging that Wonderama and UNICEF are uniquely suited to deliver.
• Wonderama offers influence of trusted family voices as a certified Education / Informational program for both Stanford University and P.B.I. Metropolitan College of New York.
• Wonderama is creating a local activation and grassroots promotional campaign through a partnership with the National Grange and their over 1500 family chapters across the U.S. for Trick-or -Treat for UNICEF partners and their communities.
• Omnichannel Marketing: This multicultural event and program cuts across multiple sectors: broadcast television, digital media, print, social media, and will feature exclusive (custom) Trick-or-Treat for UNICEF program content, and a Live Broadcast Parade Event in Times Square.
• This co-branded collaborative execution makes cores sponsors a part of Wonderama as our programming partner. We believe that through this annual partnership with the Times Square Alliance and One Times Square, our sponsor supporters become a part of meaningful, large-scale, initiatives for children around the world, that through Wonderama and Trick or Treat for UNICEF can be accessed in every local community across America.
BIGGEST HALLOWEEN PARADE IN HISTORY I
Here are some Promotional Samples from our 2021 Campaign:
